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Golf Sponsorships: The Proposal

Posted on 18th Jun 2009 @ 4:14 PM

Part of plan for your golf sponsorship tournament should include a strong business proposal to prospective sponsors. As the first step, the proposal should sell your event by underlining the benefits that a sponsor will have and why they should sponsor your event. Creating a great, professional business proposal can help successfully raise money for you, their company and the players.

The components of your proposal should include:
1) Event overview – special events, celebrity appearances, your goal for the event & how many attendees you are projecting.
2) Event itinerary – give an overview of the day’s schedule
3) Sponsorship packages – clearly provide the details. And create an enticing package for your sponsor
4) Previous Sponsor’s – include a page with logos & titles of previous year sponsors
5) Golf Champions – include a list of previous year’s champions. If you know in advance you will be playing at your event, you can include a profile on them, as your Sponsors will be interested to know the level of talent to expect.
6) Sponsorship agreement – review details of the agreement with a lawyer to make sure you have the right language. At the top, provide the package titles & prices again to remind your sponsor to what they are agreeing to. Include any more important specifics so they know exactly what they are agreeing to.

The business sponsorship plan is part of your event manual or guide. Companies like pro-launch that will enable you to create a professional business proposal that will contain invaluable legal Player/Sponsor contract that is drawn up with the help of an attorney provide it. The manual or guide will also contain several samples like cover letters, a division of income statement, letters seeking corporate sponsorship, general letters and detailed tour itineraries. It will also include a copy of the detailed tournament expense budget for an individual and even their families apart from an end of season financial statement, projected income statements, bookkeeping and expense records.